03 OCT 2013
Perspective: First Data to Deploy Next-Generation IVR Technology
Everyone with a phone is familiar with hearing the sometimes friendly, sometimes robotic voice at the end of the line asking us to “press one or two” to check an account balance or make a payment.
01 OCT 2013
Six Myths About Card-Linked Offers
Card-linked offers have emerged as an alternative to conventional coupon and discount programs. This technology lets consumers link their payment cards to offers and rewards programs through participating partners—so redemption becomes as simple as paying with a linked card, and tracking occurs automatically.
23 SEP 2013
Perspective: First Data Climbs to 112 in 2013 InformationWeek 500
For me, awards and rankings are more than a plaque with our name on it. They are also about the businesses we help and the technologies we offer to make their daily lives easier.
19 SEP 2013
Perspective: More Meaningful Check-ins with Card Linked Services
Card-linked offers have been around in some form for years, primarily as a merchant funded rewards network tied to a financial institution’s loyalty rewards program. These programs are great for financial institutions that want to drive usage of their payment cards.
12 SEP 2013
Perspective: Retail Spending in August Boosted by Back-to-School
Every summer, retailers across the country stock up on crayons and clothes in anticipation of Back-to-School, one of the biggest shopping seasons of the year.
27 AUG 2013
Perspective: Data-Driven Loyalty is More Within Reach Than Merchants Realize
Savvy businesses have long understood the importance of identifying and rewarding their best customers. But plastic loyalty cards and paper punch cards are a thing of the past; they slow down checkout and are often ineffective at tracking customer behavior or retaining the most valuable ones.
12 AUG 2013
Perspective: Spending Growth Hit 12-Month High, Partly Propelled By Higher Gas Prices
Although gas prices remain at higher year-over-year levels, it didn’t stop consumers from hitting the road in July and driving up dollar volume growth to a twelve-month high at 7.7%.
17 JUL 2013
Perspective: Card Linked Offers on the Move
The convenience of smartphones has led to a growth in mobile marketing over the last several years. It’s also led to a change in consumer behavior. Consumers now expect immediate access to information in the palm of their hand.
17 JUL 2013
Perspective: Mobile Commerce Implementation Strategies to Help Assure Success
How does a business decide what is important and what will deliver good return on a mobile commerce investment? Innovation Exchange members recently discussed this topic with Arkady Fridman, a senior analyst at Aite Group. During the discussion, the group shared some best practices for implementation success.
16 JUL 2013
Perspective: Thinking Differently About Mobile Commerce ROI
How does a business decide what is important and what will deliver good return on a mobile commerce investment? Innovation Exchange members recently discussed this topic with Arkady Fridman, a senior analyst at Aite Group. During the discussion, the group looked at the importance of businesses to think differently when it comes to mobile commerce ROI.
12 JUL 2013
Universal Commerce in Action: Banking on Demand
12 JUL 2013
Universal Commerce in Action: Incentive Lifecycle