10 JUL 2013
Perspective: What's the First Thing You Do in the Morning?
Just how important is the mobile phone? We were curious, so we asked nearly 4,000 people in 10 countries about the first thing they do in the morning. Do they brush their teeth? Check their computer or their mobile phone for news and email? Grab a cup of coffee or tea? Turn on the TV?
10 JUL 2013
Perspective: Consumer Appetite for Spending Swells in June
Every consumer appreciates a good deal—especially of its on bigger-ticket items they’ve been eyeing all summer like a new grill for the backyard, or the latest garden and power equipment for dad.
09 JUL 2013
Perspective: Smart Phones are the Heart of Universal Commerce
As part of an ongoing global study of the consumer shopping behavior, First Data heard from real consumers about their evolving behaviors. And as we talked to people around the world, we found threads that linked all their stories—all of their expectations revolve around satisfying their needs for convenience.
08 JUL 2013
Perspective: Living through the Great Global Transition
Have you ever wondered how real consumers are dealing with the changes in our industry? We’ve wondered too, and over the past three years, we’ve conducted research to understand consumer attitudes and behaviors in the areas of shopping, payments, banking and money management.
03 JUL 2013
Perspective: Enhancing Chicago’s Public Transit with Flexible, Convenient Payments
First Data has partnered with Cubic and MasterCard to provide the Chicago Transit Authority (CTA) and suburban bus operator Pace with Ventra, North America’s largest Open Standards Fare System (OSFS).
02 JUL 2013
Perspective: What Personalization Means for Consumer-Facing Businesses
As Universal Commerce leads to increasing convergence among our social, digital, mobile and brick-and-mortar experiences, personalization strategies are playing a pivotal role in delivering unified, relevant value to consumers.
01 JUL 2013
Perspective: Consumers’ Willingness to Trade on the Value of Their Personal Info is Key
There’s no “free ride” in personalization. Consumers won’t reveal personal information without receiving something of equal or greater value back from an organization. While today these value exchanges are largely transactional and within the context of the organization’s industry, personalization has the potential to become a bridging strategy that leverages personal relevance to extend brands and solutions beyond their traditional boundaries – for example, a mobile wallet might extend its value beyond payments to become an identity authenticator.
28 JUN 2013
Perspective: A Myriad of Factors Drive the Growth of Consumer Personalization
Previously, we shared insights from our Innovation Exchange members on what personalization means for both consumers and businesses. Today, we share their thoughts on what is driving the growth of consumer personalization.
27 JUN 2013
Perspective: The Definition of Consumer Personalization Varies
Yesterday, we shared a general definition of personalization. However, each organization thinks of personalization a little differently. While some organizations think of personalization as an advertising approach, others approach it as a strategy for customizing products and services for “markets of one” – and still others consider it to be both.
26 JUN 2013
Perspective: The Evolving Role of the Trusted Service Manager
The activities performed by the trusted service manager (TSM) are quite complex, especially given the nascent state of the NFC mobile payments market, the vast size of the potential market, the transient nature of consumers’ mobile subscriptions, and the highly sensitive data involved.
26 JUN 2013
Perspective: Power of Personalization
In a scene from the 2002 American science fiction film Minority Report, the audience sees actor Tom Cruise’s character John Anderton, running through a futuristic train station.
25 JUN 2013
Perspective: Endless Potentials, with Broader Consumer Protection
We asked Innovation Exchange members to share their thoughts on meeting consumer needs in a world of Universal Commerce. This post from guest blogger Jim Brown from University of Wisconsin is part of the series.