Six Myths About Card-Linked Offers

Card-linked offers have emerged as an alternative to conventional coupon and discount programs. This technology lets consumers link their payment cards to offers and rewards programs through participating partners—so redemption becomes as simple as paying with a linked card, and tracking occurs automatically. Card-linked programs like the First Data OfferWiseSM solution are transforming marketing offers. Some misconceptions have arisen about how they work, but this eBook will help dispel them.