First Data Advantages

First Data’s predictive analytics and decision management solutions enable you to utilise historical information to build predictive models and rules-based decision strategies to improve performance across the customer life cycle.

Key Components

  • Integrated platform including predictive modeling, segmentation (clustering) analysis, and a rules engine for decision management
  • Ability to plan and simulate actions, strategies and campaigns
  • Enables deployment of predictive models and decisioning to score customer accounts automatically for marketing, risk, and collections without any additional coding
  • Intuitive user interface for ease of use and rapid time to deployment of models and strategies
  • Utilizes both structured and unstructured (text) data for enhanced predictive models
  • Model Effectiveness and performance tracking for continuous improvement

Information, Analytics & Reporting