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05 MAR 2019

First Data’s Prepaid Consumer Insights Study Highlights Value of Gift Cards as “Branded Currency” in the U.K.

The average U.K. consumer is spending £41 more than the original value of their gift card according to the 2018 U.K. Prepaid Consumer Insights Study released by First Data (NYSE: FDC) today. The study also found that 34% of consumers visit a store they would not have visited otherwise because of a gift card.

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