Make Your Convenience Store More Efficient With Clover
Whilst larger retailers embrace new mobile technologies and adopt sophisticated online strategies catering to their customers’ ever evolving needs, smaller convenience stores struggle to keep up with their larger counterparts.
Earlier this year, The Local Data Company reported that a net total of 987 high street shops disappeared in 2014, almost three times the number that met the same fate in 2013. Now is the time for small businesses to come out in force and invest in technology to help them compete with their larger competitors. As more and more customers embrace mobile technologies, this offers a great opportunity for SMEs to tap into an increasingly lucrative market. After all, it’s in the name – convenience stores need to be convenient for their customers, and there are technologies out there that can help achieve this.
With Clover Station, for example, the day-to-day tasks can be taken care of resulting in more time left for business owners to focus on growth strategies. Due to the rise in minimum wage set to come into effect in October 2015, The Association of Convenience Stores (ACS) found that these retailers have no choice but to cut staff hours meaning further business development may well have to take a back seat, while they focus on the day-to-day running of their businesses.
The Smart EPOS Solution for a Small Business Problem
Worry not! With Clover, business needn’t be jeopardised. The cloud technology that Clover offers means having access to a scalable and affordable new technology that can grow as your business evolves. The ability to add different apps and tools to enhance your system means that the changing requirements can be met with the click of a button, wherever you happen to be. Clover also allows the business owner to track customer data so they can pinpoint what a customer’s most frequent purchase is, and target them with tailored promotions. By tracking the times and frequency that customers makes transactions, the business owner can also rest assured that their favourite items will always be in stock when they come in – convenience for the customer at its best!
Making Contactless Payment More Convenient
Clover also allows the business owner the tools to offer more convenient payment methods. An option that could be particularly relevant is the ability to take contactless payments. The average contactless payment is only £8.26 – probably falling right in the typical price range for the customers at a smaller retailer. Convenience stores should act now and consider offering this option for their customers as a way to compete with the bigger retailers.
With constant hurdles thrown in the tracks of small retailers wanting to grow, it can seem as though they are a very small fish in a very big pond. But, with a Clover Station, the everyday admin tasks become easier to manage. Information is tracked and consolidated, made easier to view and is available at the touch of a button. Rather than relying on manual tracking and boxes full of receipts, small business owners now have the opportunity to create successful growth strategies and can enter the battle of the convenience store armed and ready for success.
To find out how Clover could help your business thrive, call us on 0330 123 1241 and we’ll arrange for you to meet one of our Business Consultants at a time and place convenient to you.