Trusted by over 300 of the world’s top retail brands, First Data™ Merchant Branded Gift Card Programmes provide end-to-end solutions for merchants and retailers who are establishing gift card offerings or transitioning an existing programme.

First Data Advantages

With First Data, you can benefit from our experience in servicing hundreds of the world’s leading retail brands. Help drive the growth and success of your prepaid programme with our leading-edge functionality and product innovation. We offer comprehensive gift card market research and best practices resources as well as industry-leading system reliability and fraud protection.

Key Components

  • Expert account management team that helps you establish, manage and grow your gift card programme
  • Industry-leading consumer and gift card market research; gift card marketing best practices guide
  • Expertise in client conversions: 30+ successfully completed including several of the industry’s largest
  • Advanced programme management tools to simplify your gift card campaigns’ management processes
  • Broad selection of optional services to help you grow your programmes:
    • Multi-Purse/Multi-Merchant
    • Fulfillment Services: B2B/B2C
    • Reload Automation
    • Third Party Distribution, both physical and virtual cards
    • eGifting and mobile couponing