07 DEC 2009Perspective: How to Make Gift Cards Special this Holiday SeasonHoliday shopping season is upon us and it’s time to get your shopping lists together! Consumers will be preparing for holiday shopping while trying to stay on budget. Many struggle with finding the perfect gift that’s affordable, but still meaningful. Gift cards are the perfect solution.
13 OCT 2009Perspective: Five Gift Card Marketing Ideas for the HolidaysDecreases in consumer spending continue to pose a challenge to merchants, and although gift and spending cards remain popular with consumers, many program managers have watched gift card activations decline over the past year. Here are a few tips to help you get the most out of your gift card program through the holiday season.