Meeting Consumer Needs in a World of Universal Commerce (a First Data eBook)
The rapid adoption of mobile technology has resulted in a highly empowered and demanding end consumer. Meeting those demands can be daunting, but also presents tremendous opportunities for merchants, financial institutions, and technology suppliers.
In Meeting Consumer Needs in a World of Universal Commerce, industry experts weigh in on various asspect of the topic – including the changing definition of value exchange, the crucial need for consumer input, and regulatory considerations.
Essay contributors are members of the Universal Commerce Innovation Exchange and include leaders from McDonald’s, CardSpring, DC Advisors, University of Wisconsin-Milwaukee, IBM, and First Data.
The Universal Commerce Innovation Exchange, sponsored by First Data, is a group of industry thought leaders that provides insights and information to encourage and aid organizations to build high-value Universal Commerce business strategies.