Infographic: The Tale of a Modern Shopper
Once upon a time, shoppers would open the Sunday paper, scan the ads and head to the store with money in hand… but not anymore. Consumers are now using phones, tablets, computers and social media not only when they shop, but also when they bank and pay bills. As consumers’ financial and shopping habits converge online, they will be looking for a seamless experience, giving merchants and financial institutions the chance to create new and unique experiences.
This infographic—based on recent First Data research—examines the habits of the modern shopper.