30 OCT 2013
Increase Gift Card Sales with Multipacks
Multipacks not only make it easier for customers to purchase more than one gift card at a time; they are also a great marketing opportunity for participating merchants.
29 OCT 2013
Infographic: Five Ways to Improve Your eGifting Experience
25 OCT 2013
Merchant Cash Advances Provide Key Financing
24 OCT 2013
First Data Wins Best Global Prepaid Gift Programme Award
The Prepaid Awards celebrated the top payments programmes at the Lancaster London Hotel Oct. 2, 2013 and recognized First Data with the Best Global Prepaid Gift Programme, based on the work with Walmart and their flagship, closed-loop gift card programme.
21 OCT 2013
First Data’s TransArmor Verifone Edition Assessed by Coalfire
11 OCT 2013
Perspective: Shoppers Tightened Spending Budgets in September
After splurging on the kids in August, consumers pulled back in spending in September.
07 OCT 2013
Perspective: First Data Announces Founding Membership in CardLinx, Card-Linked Application Interoperability Association
We join companies such as Cardspring, Microsoft, Bank of America, Deem, Facebook, Linkable Networks, LivingSocial, MasterCard and Affinity Solutions to establish a new interoperability organization that will enhance the consumer experience with local commerce, loyalty and card-linked offers.
03 OCT 2013
Infographic: Chinese Consumers Lead the Way
First Data research reveals that consumers in China have enthusiastically incorporated new technologies into their everyday banking and shopping activities.
03 OCT 2013
Perspective: First Data to Deploy Next-Generation IVR Technology
Everyone with a phone is familiar with hearing the sometimes friendly, sometimes robotic voice at the end of the line asking us to “press one or two” to check an account balance or make a payment.
01 OCT 2013
Six Myths About Card-Linked Offers
Card-linked offers have emerged as an alternative to conventional coupon and discount programs. This technology lets consumers link their payment cards to offers and rewards programs through participating partners—so redemption becomes as simple as paying with a linked card, and tracking occurs automatically.
27 SEP 2013
Infographic: Coupons and Offers Adapt to Changing Consumer Needs
Consumers continue to use and be influenced by coupons, and their expectations and behavior are evolving in the midst of new technologies.
27 SEP 2013
A Smarter Way to Attract and Retain Customers
Everyone loves a good deal, and most of us at least occasionally use coupons or redeem promotional discounts. Because of their popularity with consumers, discount offers are a useful way for retailers to attract new customers, promote new products and services, and encourage repeat visits and greater spending.