01 JUL 2013
Perspective: Consumers’ Willingness to Trade on the Value of Their Personal Info is Key
There’s no “free ride” in personalization. Consumers won’t reveal personal information without receiving something of equal or greater value back from an organization. While today these value exchanges are largely transactional and within the context of the organization’s industry, personalization has the potential to become a bridging strategy that leverages personal relevance to extend brands and solutions beyond their traditional boundaries – for example, a mobile wallet might extend its value beyond payments to become an identity authenticator.
28 JUN 2013
Perspective: A Myriad of Factors Drive the Growth of Consumer Personalization
Previously, we shared insights from our Innovation Exchange members on what personalization means for both consumers and businesses. Today, we share their thoughts on what is driving the growth of consumer personalization.
27 JUN 2013
Perspective: The Definition of Consumer Personalization Varies
Yesterday, we shared a general definition of personalization. However, each organization thinks of personalization a little differently. While some organizations think of personalization as an advertising approach, others approach it as a strategy for customizing products and services for “markets of one” – and still others consider it to be both.
26 JUN 2013
Perspective: The Evolving Role of the Trusted Service Manager
The activities performed by the trusted service manager (TSM) are quite complex, especially given the nascent state of the NFC mobile payments market, the vast size of the potential market, the transient nature of consumers’ mobile subscriptions, and the highly sensitive data involved.
26 JUN 2013
Perspective: Power of Personalization
In a scene from the 2002 American science fiction film Minority Report, the audience sees actor Tom Cruise’s character John Anderton, running through a futuristic train station.
25 JUN 2013
Perspective: Endless Potentials, with Broader Consumer Protection
We asked Innovation Exchange members to share their thoughts on meeting consumer needs in a world of Universal Commerce. This post from guest blogger Jim Brown from University of Wisconsin is part of the series.
24 JUN 2013
Perspective: Five Important Questions to ask EPDS providers
Electronic payroll distribution services (EPDS) can be a great program for an employer. It can also make employees’ lives easier on pay day. Getting EPDS right involves some thinking and planning, and careful execution.
21 JUN 2013
Perspective: The Future of POS
Gone are the days of the stationary cash register. Today, advanced point-of-sale (POS) systems enable small business owners to streamline the payments process while integrating business management capabilities, allowing them to serve more customers efficiently and effectively.
20 MAY 2013
Strategies for Mobile Investments
In today’s world of Universal Commerce, businesses not engaged in mobile commerce will be displaced by competitors who are.
20 MAY 2013
Meeting Consumer Needs in a World of Universal Commerce (a First Data eBook)
The rapid adoption of mobile technology has resulted in a highly empowered and demanding end consumer. Meeting those demands can be daunting, but also presents tremendous opportunities for merchants, financial institutions, and technology suppliers.
20 MAY 2013
The Power of Personalization
Consumer personalization is a hotly discussed and often misunderstood aspect of Universal Commerce. It is gaining market momentum as online social lifestyles, eCommerce, mobile application usage, and advanced data capture/analysis technologies increasingly converge to make easier and more socially acceptable the gathering and using of an individual’s personal data to inform business decisions.
18 APR 2013
Perspective: VisionPLUS Flex Lowers the Total Cost of Ownership and Increases Speed to Market for Financial Institutions with a Growing International Footprint
I'm excited to announce that today we launched our VisionPLUS Flex solution, a comprehensive software product and extension of First Data’s VisionPLUS software payment solution.