What Merchants and FIs Need to Know About EMV

Industry experts agree that an EMV-based smart card payment standard will come to the U.S., but predictions of when and in what form vary dramatically. Smart card adoption in the U.S. is an industry-wide issue, and there is substantial education required for all participants to understand what EMV payment enablement means to them. In the face of this uncertainty, merchants and financial institutions should start considering how smart card implementation would affect their businesses, and look into options for enabling EMV payments.

First Data’s new Market Insights define EMV, explain its implications to merchants and financial institutions, and offer recommendations on what to do next.