First Data Ups the Ante with New Gambling and Gaming Payment Suite
Once again, First Data is leveraging its more than 40 years’ experience as a global payments leader to offer a solution in an industry that is challenged with managing multiple providers for the many payment options that are needed. First Data has launched PayLucky Solutions, an innovative package of comprehensive payment services all in one place and from one source.
First Data designed PayLucky with proven, effective and innovative payments technology that includes debit, credit, check, mobile, loyalty and prepaid processing. This comprehensive payment suite offers a streamlined experience with built-in risk management protections for all parties. The market segments we are serving include land-based casinos, Native-American gaming, pari-mutuel (racetrack betting), lotteries, poker and their customers.
First Data’s main purpose is to drive our clients’ growth and success. Here is how PayLucky offers payment ease and convenience for operators and their customers:
- Give players instant funding access – by removing the typically long wait for payment verification and giving financially qualified players the ability to immediately play
- Make payment acceptance risk-free – by protecting operators with qualified players to decrease payment risk and guarantee player funding using TeleCheck® Warranty ACH service, which uses third party validation and provides proprietary analysis on individual spending habits
- Enable players to get their winnings fast – by ensuring players can quickly access their funds through several options including an open loop or closed loop prepaid card, ACH deposit to a checking account or paper check
- Drive innovation – by providing new payment options for gambling deposits and VIP programs so that qualified players can participate at higher levels; and by linking loyalty programs to payments through secure mobile app or wallet solutions
For more information about PayLucky Solutions, go to www.firstdata.com/paylucky.
Jonathan O’Connor is general manager of online gambling and alternative markets at First Data.