What’s in Your e-Wallet? Smart Phones Integrate Customer Banking Experience
The explosion of smart phone adoption in recent years is facilitating the rise of an integrated consumer experience while providing a new channel for financial institutions large and small to communicate with their customers. The mobile connection allows financial institutions to optimize how existing services are delivered, create unique combinations of existing services, and market brand new services. In this Commercial Record article, First Data’s Bryan Kratz explains what financial institutions need to be thinking about so they can use this channel effectively.