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Using Prepaid Cards to Enhance Direct Marketing Success

As the cost of traditional direct mail marketing continues to rise while its effectiveness declines, businesses must find new ways to capture consumers’ attention influence their behavior. A direct marketing campaign built around a prepaid incentive card combines the motivational power of gift cards with the precision and measurability of direct mail marketing. It offers greater relevance, rewards, and immediacy to customers while providing businesses with enhanced data and greater insight into consumer behaviors.