Consumer Adoption and Usage of Banking Technology
To find out how financial institutions can best meet the needs of a diverse and evolving consumer base, First Data and market Strategies International conducted a survey of 2,000 U.S. consumers. The "New Consumer and Financial Behavior" study examined consumers' attitudes, behaviors, desires and technology adoption. The results revealed six distinct consumer segments, providing financial institutions with valuable insights into opportunities and challenges associated with different types of customers.
Read the third paper in a series of four based on the findings of the "New Consumer and Financial Behavior" study to better understand consumers' usage and expectations of online and mobile banking technologies.