The Impact of the Economy on Consumer Behavior
To find out how financial institutions can best meet the needs of a diverse and evolving consumer base, First Data and Market Strategies International conducted a survey of 2,000 U.S. consumers. The "New Consumer and Financial Behavior" study examined consumers' attitudes, behaviors, desires and technology adoption. The results revealed six distinct consumer segments, providing financial institutions with valuable insights into opportunities and challenges associated with different types of customers.
Read the second paper in a series of four based on the findings of the "New Consumer and Financial Behavior" study to learn how the economic recession and sluggish recovery have affected consumers' financial activities and attitudes.