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How Financial Institutions Can Build Customer Relationships for Long-Term Success

To find out how financial institutions can best meet the needs of a diverse and evolving consumer base, First Data and Market Strategies International conducted a survey of 2,000 U.S. consumers. The "New Consumer and Financial Behavior" study examined consumers' attitudes, behaviors, desires and technology adoption. The results revealed six distinct consumer segments, providing financial institutions with valuable insights into opportunities and challenges associated with different types of customers.

Read the fourth and final paper in a series based on the findings of the "New Consumer and Financial Behavior" study to discover insights about consumers' banking relationships, including how they feel about their primary financial institution and why they select a particular bank or credit union.