Gift Cards Bring New Customers and Encourage Repeat Purchases
Gift cards continue to be an effective way to bring in new customers and encourage repeat visits. Forty-one percent of respondents visited a store they would not have otherwise gone to because they received a gift card.
59% visited a store more frequently after receiving a gift card.
Futhermore, two-thirds of recipients end up spending more than the original value of the gift card.
Find out more in Five Key Trends Driving Gift Card Success.