Cards and Payments: Innovation Designed Through Empathy

Banks, retailers and other organisations looking to drive new revenue are searching for the "next big thing."

They want to bring innovations to market that make customers change their habits, abandon existing brand loyalties and flock to their new products or services. So, beyond the obvious attributes of mobile enablement and cloud-based delivery, what are the attributes of a product or service that will attract new customers? How do you truly get inside customers’ heads and understand what will drive them? And perhaps most importantly, how do you avoid making assumptions about customers that are off target and developing new products that miss the mark?

From consumers and retailers, to the banks that issue payment cards and process the transactions, download this exclusive white paper to learn how your organisation can succeed by taking advantage of truly customer-centric technology.