There's No Slowing Down Millennials
Having lived through media saturation since birth, Millennials are among the savviest consumers by default. Still years away from their peak earning years, it’s a vast generation that already controls approximately $2 trillion in liquid assets – a number that is expected to more than triple by 2020 as this enormous segment enters their prime earning years.1
With a smartphone in hand, they’re already transforming how we find, decide on and pay for products and services. The potential for the financial services industry is enormous, but what should those in the banking industry be doing now to begin capitalizing on this growing and influential generation?
To find out, download and read our exclusive white paper "There’s No Slowing Down Millennials."
1 [ Wealthfront ]