Prepaid Rides the Rails

Don’t just take our word for it – hear from one of our clients who found real value in our solutions. Ride the rails in Hong Kong and China and you’re likely to be browsing through one of China 33 Media Group Limited’s many reading materials. The corporation is a dominant channel media provider in the railway sector and is listed on the Hong Kong Stock Exchange. 33 Financial Services Limited, China 33 Media Group Limited’s financial arm, saw an opportunity to expand beyond its current service solutions and tap into new consumer segments by offering prepaid services to students and tourists traveling from mainland China.

After comparing several solutions, 33 Financial Services partnered with First Data and has now implemented a prepaid card solution allowing travellers to make convenient, safe and fast overseas transactions in Hong Kong.

33 Financial Services’ decision to award the prepaid card issuing services to First Data was on account of the stability and established regional presence of First Data’s VisionPLUS platform. First Data and its prepaid solution stood out due to its competitive pricing, product flexibility and the service team’s commitment to exceeding expectations with strong service and counsel.

Another key attraction was the expandability of the First Data prepaid solution, designed according to business needs and demands. The company is looking to roll out 50,000 to 100,000 prepaid cards in the first two years and is looking to explore co-branding with other financial institutions and expand upwards of millions of cards in time to come. The First Data prepaid solutions allow that flexibility without the need to overhaul the systems and infrastructure in place.

“We witnessed First Data’s professionalism in providing strategic counsel and support during the initial planning stage,” said Wallace Lau, Chief Operating Officer of 33 Financial Services. “We chose First Data because we recognise the unparalleled strengths of First Data’s VisionPLUS platform and the team’s capability in delivering prepaid card issuing services. With First Data’s strong local knowledge and regional footprint, we’re confident we chose the right prepaid card issuing partner.”

James Chen, General Manager, First Data Greater China, also commented: “We’re excited to be working alongside 33 Financial Services in what is the first roll out for our next generation platform strategy in the Greater China region. The speed in which we were able to launch their prepaid business is testament to the hard work of both parties and the four-month turnaround has also enabled 33 Financial Services to make a real impact on the market.”