Insights Listing
-
16 MAY 2014Four Steps to Empower Small Businesses
-
01 OCT 2013Six Myths About Card-Linked OffersCard-linked offers have emerged as an alternative to conventional coupon and discount programs. This technology lets consumers link their payment cards to offers and rewards programs through participating partners—so redemption becomes as simple as paying with a linked card, and tracking occurs automatically.
-
27 SEP 2013Infographic: Coupons and Offers Adapt to Changing Consumer NeedsConsumers continue to use and be influenced by coupons, and their expectations and behavior are evolving in the midst of new technologies.
-
27 SEP 2013A Smarter Way to Attract and Retain CustomersEveryone loves a good deal, and most of us at least occasionally use coupons or redeem promotional discounts. Because of their popularity with consumers, discount offers are a useful way for retailers to attract new customers, promote new products and services, and encourage repeat visits and greater spending.
-
19 SEP 2013Perspective: More Meaningful Check-ins with Card Linked ServicesCard-linked offers have been around in some form for years, primarily as a merchant funded rewards network tied to a financial institution’s loyalty rewards program. These programs are great for financial institutions that want to drive usage of their payment cards.
-
13 SEP 2013Mercator Group Partners with First Data and Expands Across Five Southeast Yugoslavian Countries
-
27 AUG 2013Perspective: Data-Driven Loyalty is More Within Reach Than Merchants RealizeSavvy businesses have long understood the importance of identifying and rewarding their best customers. But plastic loyalty cards and paper punch cards are a thing of the past; they slow down checkout and are often ineffective at tracking customer behavior or retaining the most valuable ones.
-
24 OCT 2012Trends and Opportunities in Financial Institution Loyalty
-
05 JUN 2012One Good Deal Deserves Another: Innovations in Offer RedemptionMark Herrington, First Data’s Executive Vice President of Global Product Management and Innovation, talks with Transaction Trends magazine about daily deals and an innovative solution for offer redemption.
-
07 MAY 2012Using Daily Deals to Attract New Customers
-
02 MAY 2012Boost Customer Loyalty and Reduce Costs with ACH Payments
-
06 FEB 2012Improving the Value and Performance of Online OffersWelcome to the age of Universal Commerce — commerce that is integrated, personalized, secure, open, and smart. The lines between in-store commerce, eCommerce, and mobile commerce are blurring.