China Everbright Bank Partners with First Data to Compete in China's Growing Credit Card Market

Established in August 1992, China Everbright Bank (CEB) is headquartered in Beijing and is a financial institution that is founded under the approval of the State Council and the People’s Bank of China. While the credit card market is only recently experiencing greater consumer acceptance and growth in China, CEB partnered with First Data nearly a decade ago to position itself to gain and maintain a large share of the credit card market.

Learn how, by utilizing VisionPLUS, CEB has been able to stay on top of the latest credit card acquiring and issuing technologies, adapt easily to ongoing regulatory demands, rapidly innovate to serve customers’ changing usage habits, and continue to grow its base of credit card holders.