A Smarter Way to Attract and Retain Customers

Everyone loves a good deal, and most of us at least occasionally use coupons or redeem promotional discounts. Because of their popularity with consumers, discount offers are a useful way for retailers to attract new customers, promote new products and services, and encourage repeat visits and greater spending. However, while distribution may be cost-effective and relatively simple, offer redemption usually requires manual processes. This presents significant drawbacks for retailers—but fortunately there are solutions available that address these issues.