Perspective: First Data POS Terminal Sales Hit Million-Mark Milestone
We’re proud to announce that, as of June, more than one million units of First Data’s own brand of point-of-sale (POS) terminals have been sold to our merchant customers. Not only does this milestone validate the success of our POS solutions within the industry, but it also serves as a testament to the value we incorporate into the checkout experience for our merchants and their customers.
It’s a fact that today’s consumers are more tech-savvy than ever—and they expect their retailers to be the same. That means being able to accept any form of payment at any time, in any place and, most importantly, on any device. And whether in-store or online, First Data has the POS solution to support evolving consumer preferences such as wireless or mobile terminals for businesses on-the-go.
Brian Goudie, senior vice president of Revenue Sharing Alliances, believes our emphasis on providing outstanding quality and low cost of ownership has served our served our merchant customers well. “For First Data, it’s been a winning combination,” he said, “one that will continue to guide us as we grow and enhance our line of terminals.”
As we head toward the next milestone, future enhancements of our POS terminals will include EMV acceptance and seamless connectivity with the First DataSM OfferWiseSM solution.