Data-Driven Strategies for Increasing FI Revenue
The financial services industry has experienced profound changes during the last several years. Along with an economic recession that took a serious toll on many lenders’ profits, a new regulatory environment has had an adverse impact on a number of important revenue line-items that were critical to card issuers’ profitability.
The card issuing industry, struggling to offset the loss of revenue from the economic slowdown and new regulatory measures, is seeking new sources of revenue growth. This paper seeks to help financial institutions drive growth by exploring data-driven strategies for increasing revenue in the altered economic and regulatory environment.