Search by topics or types
Select Topics
Select Types

Strategies for Mobile Investments

In today’s world of Universal Commerce, businesses not engaged in mobile commerce will be displaced by competitors who are.

The challenge for any business pursuing a mobile commerce strategy comes down to this: deciding what commerce capabilities are valuable to their businesses. Many service providers participate in today’s market, and the technology is changing rapidly. How does a business decide what is important and what will deliver good return on investment?

Members of the Universal Commerce Innovation Exchange discussed the question with Arkady Fridman, a Senior Analyst with Aite Group. Part 1 of this 2-part series looks at the importance of addressing fundamental business strategy and engagement questions from a customer-centric point of view. Part 2 takes a closer look at how to implement a mobile commerce strategy to help ensure a good return on investment.

The Universal Commerce Innovation Exchange, sponsored by First Data, is a group of industry thought leaders that provides insights and information to encourage and aid organizations to build high-value Universal Commerce business strategies.

Aite Group is an independent research and advisory firm that focuses on financial services (