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Gift Card Multipack Opportunity

While many consumers are still unfamiliar with gift card multipacks, most of them say they would be more likely to purchase one for a discounted price, or an incentive like a bonus card or free item.

Nearly one in four respondents of our 2013 Consumer Gift Card Study has purchased a multipack of gift cards – mainly for personal gifts.

Gift Card Multipack Opportunity

 

Find out more in Five Key Trends Driving Gift Card Success.