Gift Card Multipack Opportunity
- Type: First Data Perspectives
- Tags: Gift & Paycards
While many consumers are still unfamiliar with gift card multipacks, most of them say they would be more likely to purchase one for a discounted price, or an incentive like a bonus card or free item.
Nearly one in four respondents of our 2013 Consumer Gift Card Study has purchased a multipack of gift cards – mainly for personal gifts.

Find out more in Five Key Trends Driving Gift Card Success.