Search by topics or types
Select Topics
Select Types

Gift Cards Bring New Customers and Encourage Repeat Purchases

Gift cards continue to be an effective way to bring in new customers and encourage repeat visits. Forty-one percent of respondents visited a store they would not have otherwise gone to because they received a gift card.

59% visited a store more frequently after receiving a gift card.

Futhermore, two-thirds of recipients end up spending more than the original value of the gift card.

Find out more in Five Key Trends Driving Gift Card Success.