Cold Stone Creamery® has been one of America’s fastest-growing ice cream concepts, with approximately 1,200 stores across the United States. Due to rapid growth, the company was challenged with managing an inefficient paper-based gift certificate program. Franchise owners were responsible for the purchase of paper certificates and the return of any unused certificates for reimbursement. Customers could only use their paper certificates at specific stores, but wanted to use them at various locations. Fraudsters made copies of the paper certificates and erased expiration dates. The paper system was also hard to track, creating back-office inefficiencies.
Cold Stone Creamery partnered with First Data and launched a centralized, electronic system. Download the case study to learn how First Data's gift card solutions pleased Cold Stone franchise owners and customers alike, but also expanded the company’s sales and brand exposure.