The Central Institute for Rural and Artisan Banks (ICCREA Banca) represents more than 400 local banks in Italy, helping them to secure merchant accounts, acquire cardholders and process payments. ICCREA Banca currently manages 110,000 merchants and three million bank card accounts.

Recently, the organisation’s Board of Directors approved a bold new initiative–to mainstream bank card usage in Italy where cash is still the predominant method of payment, capturing 85% of payment transactions.

Learn more about how the First Data VisionPlus solution helped ICCREA Banca create a payment culture shift in Italy,moving consumers from cash to bank cards for their payment transactions.