From its humble beginnings in 1948, American State Bank is now a leader in personal and business banking, with $2.5 billion in assets and 37 locations in 21 West Texas communities. However, when an existing debit card loyalty program proved less than robust, the bank sought to reward customers by converting to a superior program. 

In selecting First Data, American State Bank benefited from a program that exceeded expectations, resulting in increased card activity, reduced processing costs, improved fraud prevention and lower account turnover. For a bank that's all about building customer loyalty, partnering with First Data has its rewards.