First Data Holiday 2016 SpendTrend® Report Reveals Strong Consumer Spending Growth
Overall spend increased 4.7% year-over-year compared to 1.8% in 2015
For retail categories, spend was up 3.6% year-over-year
compared to an increase of 3.3% in 2015
Shoppers continue to gravitate online, with retail eCommerce transactions
increasing 12% year-over-year
NEW YORK, JANUARY 9, 2017 – Today First Data (NYSE: FDC) released its Holiday 2016 SpendTrend report, which found that overall consumer spending growth increased 4.7%. Whether using a PC, tablet or mobile device, Americans continued the recent trend of making their holiday purchases online as retail eCommerce transactions grew by 12%. Additionally, more than one fifth (21.3%) of all holiday spending was conducted online, a substantial increase from 15.4% last year.
While overall spending was up year-over-year this holiday season, some retailers were left in the cold. Retail spending increased 3.6% year-over-year, but department stores and clothing & accessories retailers took a hit. Department stores, in particular, were down 4.8% overall while clothing and accessories saw modest growth of 0.1%. Women’s ready-to-wear retailers saw a decline of 3.7% in year-over-year growth. Electronics and appliances, on the other hand, saw significant growth this year, up 8.5% overall compared to being down 2.2% during the holidays last year.
“Consumers were actively spending this holiday season with overall growth up 4.7%. However, retail stores had mixed results, with some categories posting high growth rates while others lagged behind,” said Rishi Chhabra, VP, Information & Analytics at First Data. “We continue to see a strong shift to online shopping and were impressed with the significant growth in eCommerce transactions. More and more, shoppers are opting to stay home to avoid the crowds and make purchases on their own time.”
Although eCommerce spending surged this year, retail brick and mortar growth was also up slightly, posting 1.6% year-over-year growth. That growth rate was primarily driven by spending in the West and Midwest regions of the United States. The Southwest experienced a decline in growth rates as it was down 0.6% in retail spend.
All data referenced in the report is First Data proprietary transaction data and includes only actual card-based forms of payment. Nearly one million merchant locations across the United States were included in the analysis, which represent the number of stores open for business from October 29, 2016 through January 2, 2017 that have been serviced by First Data for at least 13 months. These locations include everything from mom-and-pop shops to large retailers, both brick-and-mortar and online.
For more information on the First Data Holiday 2016 SpendTrend report, including average ticket size, spending across all retail categories, and a deeper regional analysis, please visit the website.
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DISCLAIMER: First Data SpendTrend Report, a macro-economic indicator, is based on aggregate same-store sales activity in the First Data Point-of-Sale Network. Same-store sales methodology focuses on consumer spending activity and economic growth. First Data SpendTrend Report does not indicate or represent First Data’s financial performance.
About First Data
First Data (NYSE: FDC) is a global leader in commerce-enabling technology and solutions, serving approximately six million business locations and 4,000 financial institutions in 118 countries around the world. The company’s 24,000 owner-associates are dedicated to helping companies, from start-ups to the world’s largest corporations, conduct commerce every day by securing and processing more than 2,500 transactions per second and $1.9 trillion per year.