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Digital Marketing 101 for Restaurants Class

Free Digital Marketing 101 for Restaurants Class
Thursday, October 24th, 2019
225 Liberty Street, 29th Floor

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Taught by First Data’s Digital Marketing Main Street Mentor, Steven Matt, this free course will teach you how to grow your Email list and deliver effective Emails.

Many businesses continuously email their customers about sales. But effective business owners design emails with simple, clear messages of value to their customers.

This course will teach you the key types and components of effective marketing emails. By the end of this course, you will be able to:

  • Determine what content and when your business should email customers
  • Identify the components of simple, clear, value-driven email
  • Build and grow your email list with best practices
  • Execute your own email marketing plan
Free Search Engine Optimization (SEO) Class

Free Social Media Marketing Class
Thursday, November 7th, 2019
225 Liberty Street, 29th Floor

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Taught by First Data’s Digital Marketing Main Street Mentor, Steven Matt, this free course will teach you how to navigate the modern social media platforms as an entrepreneur.

Social media has become an essential tool of every modern business. The challenge for entrepreneurs, however, is knowing how to create the right content on the right platform for their target customers.

By the end of this course, you will be able to:

  • Determine the social media platforms that your target customers use
  • Operate these platforms as a business according to best practices
  • Create “repurposed content” that attracts social media users and links them to your website
  • Choose a social media management tool for your business
Free Search Engine Optimization (SEO) Class

Free Search Engine Optimization (SEO) Class
Wednesday, December 11th, 2019
225 Liberty Street, 29th Floor

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Taught by First Data’s Digital Marketing Main Street Mentor, Steven Matt, this free course will teach you how to reach the first page of search engines to help you get more potential customers to your websites.

93% of people who are looking to buy online use a search engine. When people use search engines, the first page that appears receives 92% of their clicks. What this means for entrepreneurs – optimizing your business website for search engines is a must.

This course will teach you the SEO tools and practices that can move your website up in search engine results. By the end of this three-and-a-half-course, you will be able to:

  • Define the top 9 factors that search engines use to rank websites
  • Develop “keywords” and “tags” for your website that can raise your website’s ranking
  • Include “backlinks” on webpages that link back to your websites
  • Determine your website’s ranking for different keyword searches using audit tools
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