13 SEP 2016
Tips to Tap Into Credit Cardholders’ Preference for Points
What do consumers want when selecting a new credit card? Rewards points. When do they want them? Now!
07 SEP 2016
Does Personalization Really Persuade Your Cardholders?
Competing brands create noise and distractions that can steer the most committed cardholder away from their favorite card product. So, how do issuers drive their card to “top of wallet”? One way to increase cardholder loyalty is through card personalization.
24 AUG 2016
Why Promote Personal Loans?
A rebounding economy, steady job market growth and increased consumer confidence are driving more spending – all creating a boon in the personal loan market. But as banks set their personal loan marketing strategies, don’t forget to add customer engagement to the list.
10 AUG 2016
CHECK FRAUD: Another Reason Banks’ Commercial Customers Need Invoice Automation
According to a telling survey by the Association of Certified Fraud Examiners (ACFE), nearly 70 percent of corporate respondents reported having been victims of check fraud.
04 AUG 2016
VIEW VIDEO: "Tips to Grow Your Credit Card Portfolio”
At a time when consumers’ credit-card usage is increasing, banks and retail private-label issuers need new strategies and innovations to keep pace and stay competitive.
04 AUG 2016
Private-Label Issuers: Give Customers THESE Reasons to Use Your Card
Private-label card issuers that want to preserve the profitability of their portfolios need to give their consumers more reasons to pull out their store-branded plastic to make purchases.
28 JUL 2016
With Consumer Credit Card Use Surging, BANKS NEED TO DO THIS
With U.S. consumers’ credit-card borrowing soaring, banks and retail private-label issuers need to target and tailor more offers to tap into that surging demand.
28 JUL 2016
The Elusive Millennials
Acquiring younger customers is a big part of a business marketing plan. Millennials are the fastest-growing segment of customers in the entire banking industry. Financial institutions have a good opportunity to engage this new generation – but how?
18 JUL 2016
Personal Loans Are Heating Up
A multitude of consumer loans indicators are looking better and better across the marketplace these days. As the volatility of commercial loans continues to increase, banks are turning to a more secure consumer market to maintain and grow revenue sources.
13 JUL 2016
Credit Card Rewards: Redemption Rising, Satisfaction Sagging
At a time when slightly more than half (52 percent) of credit card customers indicate they selected their new card for a better rewards program, only 54 percent are satisfied with their current rewards programs.
27 JUN 2016
Engaged Customers Will Keep Coming Back
In today’s business environment, financial institutions need to attract and retain quality (and more profitable) customers. A well-rounded customer communications strategy allows easy engagement with customers at all touch points.
09 JUN 2016
DON’T MISS (June 29 Webinar): "How to Grow Your Credit Portfolio"
How can you achieve growth in your consumer and commercial credit portfolios?