13 AUG 2015
For Small Retailers, eCommerce Is Local Commerce
If you own a local business, does eCommerce matter to you? It should.
Merchants often think of eCommerce as something that’s only for big, national or global businesses. Conventional wisdom says that if you own a mom-and-pop retail shop, a food truck or restaurant, or even a multi-location small business, your market isn’t large enough to justify an investment in eCommerce. Most of your customers are local, and they know you. At least, that’s what many business owners think.
05 AUG 2015
10 Strategies to Reduce the Risk of eCommerce Fraud
eCommerce can be a tremendous boon for small businesses, but with it comes the growing risk of eCommerce fraud. Small businesses are at particular risk, as fraudsters know that small merchants often lack the time and resources to implement the most sophisticated and comprehensive fraud detection protocols. But, there are steps you can take right now to help keep your business from becoming an easy target for eCommerce fraud.
30 JUL 2015
The Impact a Data Breach Could Have on Your Business
Though over 70% of data security breaches are targeted at small businesses or particular industries1, and it’s rare that the business itself discovers the breach. Most events are detected by a law enforcement agency or a third party, such as a bank or a card association, that notices a rise in fraud that can be traced back to a specific merchant.
23 JUL 2015
7 Important eCommerce Trends to Know to Grow Your Business
The world of eCommerce is constantly evolving as it continues to grow. Succeeding today isn’t enough — you need to stay on top of trends at the leading edge to help ensure your eCommerce strategy is ready to adapt. Here are a few major trends underway in the eCommerce world today:
10 JUL 2015
Why a Mobile Loyalty Program is Imperative when Selling to Millennials
If you’re a small business owner who spends any time reading industry press, you’ve undoubtedly read something about the benefits of loyalty programs in the last several years. And while most articles speak in terms of how a great loyalty program can impact your business generally, less has been said about how a mobile loyalty program can benefit your business among today’s all-important demographic specifically: the millennial generation.
11 JUN 2015
Big Changes Ahead for Hospitality Industry
It’s easy to see how technology innovations have given today’s travel consumer a level of convenience and service that weren’t possible even a few years ago. From the ability to book and update travel plans on the go, to smartphone-based innovations in the payment and rewards-distribution spaces, easy access and control rests comfortably in the palm of your hand today.
16 APR 2015
Enhancing eCommerce Profitability: Leverage Your Business Intelligence
One important advantage that online businesses have over traditional brick-and-mortar stores is the ability to collect detailed information about what customers do when they visit the Web site.
02 APR 2015
Enhancing eCommerce Profitability: Protect Your Bottom Line
Online fraud collectively costs merchants billions of dollars each year. In addition, the back-office and personnel costs associated with managing online fraud continue to grow. High fraud rates on international online transactions have not declined, either.
26 MAR 2015
eCommerce Profitability: Offer More Consumers More Ways to Pay
Payment options can be a key factor in where a consumer decides to shop online. How do online shoppers pay at checkout? What changes are occurring in their payment preferences?
19 MAR 2015
Keys to Successful International eCommerce
Over the past decade, the world has increasingly become a global marketplace. Consumers around the globe have access to products that in the past would have been available only locally or regionally.
12 MAR 2015
Simple Strategies for Enhancing eCommerce Profitability
As the eCommerce channel continues to grow across geographies and vertical markets, it will comprise a larger and larger share of total retail sales. Forrester Research forecasts a compound annual growth rate (CAGR) of 9.5% between 2013 and 2018 for U.S. eCommerce. By 2018, Forrester expects that online sales will reach $414 billion, and account for 11% of total U.S. retail sales.
25 FEB 2015
First Three Steps to Small Business Ecommerce
Never before has it been easier for a small business to process payments online. Despite the hustle and bustle of managing your small business day-to-day, getting your business' ecommerce site off the ground isn't nearly as complicated as many think due to the wealth of simplified, streamlined, and customizable tools available today.