Credit Card Processing Solution Basics
From the smallest café to the largest financial institution, credit cards are an important part of every business. As a business owner, it’s important you understand how credit card processing works – and what your options are when shopping for payment providers.
While accepting cash payments is fundamental for many businesses, accepting credit cards is a key part of expanding.
According to a recent survey, 30 percent of all transactions were paid with cash, suggesting the majority of consumers rely1:
- Directly on credit card processing (using traditional consumer plastic)
- Indirectly on CC processing (via digital wallets on their smartphones)
Any business unable to process credit card payments risks missing out on a large percentage of potential sales.
How Credit Card Processing Works
Today there are more payment processing options than ever before – many of which are tailored for specific types of businesses.
For example, the online credit card processing solutions that an eCommerce merchant might explore are very different from what a brick-and-mortar retailer needs – and vice versa.
Ultimately, this is a plus as business owners can find the right payment solutions for their individual needs.
However, with so many options available it’s easy to feel overwhelmed. That’s why it’s important to pick a trustworthy partner that can guide you throughout the entire process – from selecting a POS system to learning how to process payments quickly and securely.
The following represents the minimum to get started. Though, depending on your specific payment environment, you may need to invest in additional tools and equipment
- Select a merchant account – Before a business can accept credit cards, it first needs to set up a merchant services account.
- Select a POS system – This is the combination of hardware and software that allows brick-and-mortar merchants to capture in-person credit card payments.
- Select a payment gateway – As an eCommerce merchant, payment gateways are necessary for online credit card processing.
Merchant accounts are a specific type of bank account that allows businesses to accept payments by debit, credit, or gift card. Ultimately, a merchant account is an agreement between a retailer, a merchant bank, and a payment provider for the processing of credit and debit card transactions.
In addition to payment processing, a POS system can help merchants manage their business operations from tracking inventory to scheduling appointments to logging employee hours.
A payment gateway is linked to your business’s online checkout form or shopping cart. It captures and encrypts customers’ credit card data and sends to the payment processor for authorization.
POS Systems for Credit Card Acceptance
At First Data, we specialize in a range of payment processing solutions to help you securely capture new sales in today's ever-changing marketplace - whether you want to accept:
- Credit and debit cards
- Mobile payments
- Online transactions
Below are some of the most popular POS systems that integrate seamlessly with our PCI-compliant credit card payment processing solutions.
1. Clover Station
The Clover® Station is a POS solution that can manage an entire business all in one system, from accepting payments to managing employees to tracking inventory.
The Clover Station can take virtually all kinds of payments, including:
- Magnetic stripe
- EMV® chip
- Contactless payments
Additionally, the Clover Station is compatible with a variety of peripherals from barcode scanners to kitchen printers.
2. Clover Mini
The Clover Mini is the sleekest, most flexible payment terminal around. It is a simple and entirely self-contained credit card processing solution that allow you to accept more kinds of payments, including:
- Magnetic stripe
- EMV® chip
- Contactless payments
As your business grows, the Clover Mini can easily scale up to full POS functionality, thanks to a range of specialized apps from the Clover App Market.
3. Clover Flex
The Clover Flex is an all-in-one device with the built-in capabilities to help you better serve customers, whether it's in-store or in the field.
The Clover Flex helps protect your customers, your business, and your reputation from fraud with built-in Clover Security.
4. Clover Go
Using your smartphone or tablet, the Clover Go allows you to securely and reliably accept both credit and debit cards on the go - including EMV chip cards and contactless payments such as:
- Apple PayTM
- Samsung Pay
- Android PayTM
Clover Go is ready right out of the box. Just pair it with your iOS or Android device, and start accepting chip cards, contactless payments, and more.
Why Do You Need Credit Card Processing?
The simple act of accepting credit card payments can give a significant boost to your business. Research shows that sales can double (or even triple), with one survey finding that2:
- 83 percent of small businesses that started accepting credit cards saw increased sales
- 52 percent of businesses made at least $1,000 more a month
- 18 percent made at least $20,000 more a month
The bottom line is that if you want your business grow, you need to accept credit and debit cards.
Explore Our Solutions Today
Learn how you can set up a credit card processing account with First Data, whether you run a: