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First Data's 2015 Mobile Banking Consumer Insights Study

Every day, as consumers have less and less time on their hands to manage their
personal and professional lives, their reliance on mobile technology continues to grow
at a rapid pace.

Whether they’re booking a holiday, shopping for the latest deals, or checking their
available balance on the go, consumers today are demanding almost instantaneous
engagement from their mobile devices.

Commissioned by First Data, this YouGov study shows how vital a customer-centric
approach is to mobile banking, and illustrates just how ready mobile-activated
consumers are to embrace new mobile banking innovations that can truly satisfy their
desire for faster, more secure banking experiences than ever before.

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