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Gift Card App Opportunity

Although most consumers have either not heard of using a mobile app to store gift cards or have never used one, more than half are interested in this functionality. 

In spite of low awareness and usage, mobile gift card apps like Gyft have great potential to increase gift card usage by simplifying how consumers manage their cards and providing gift card sellers with increased opportunities for both tracking and personalized marketing.

Find out more in Five Key Trends Driving Gift Card Success.