It’s All About Top of Wallet

It's All About Top of Wallet

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It’s no secret that the payment card market is incredibly competitive.  Many banks and issuers actively promote how their card is produced and the material that it’s made of – to drive consumer attention and to fight for top of wallet.  State-of-the-art laser technology is now used by institutions to provide their cardholders with custom card personalization.    

The Omaha World-Herald recently reported how chip payment cards are being issued with a decidedly different look – the stamped-in card numbers are giving way to sleeker, laser-printed digits that nearly double the life of the cards.  Considering the steep replacement cost of chip cards versus a magnetic stripe, getting more mileage out of your card plastic is vital.

First Data Card Production Solutions helps you target your elite portfolio customers, build brand loyalty, and promote top-of-wallet use with laser personalization that’s unique – an option for both the front and the back of the card.