It’s All About Top of Wallet

It's All About Top of Wallet

Learn More

 

It’s no secret that the payment card market is incredibly competitive.  Many banks and issuers actively promote how their card is produced and the material that it’s made of – to drive consumer attention and to fight for top of wallet.  State-of-the-art laser technology is now used by institutions to provide their cardholders with custom card personalization.    

The Omaha World-Herald recently reported how chip payment cards are being issued with a decidedly different look – the stamped-in card numbers are giving way to sleeker, laser-printed digits that nearly double the life of the cards.  Considering the steep replacement cost of chip cards versus a magnetic stripe, getting more mileage out of your card plastic is vital.

First Data Card Production Solutions helps you target your elite portfolio customers, build brand loyalty, and promote top-of-wallet use with laser personalization that’s unique – an option for both the front and the back of the card.