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Marketing & Prepaid Solutions

Nurture customers with customized marketing.

Attract quality customers and retain existing customers with enhanced marketing solutions for your business. Help transform a standard communication into a true one-to-one marketing vehicle.

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Benefits for Financial Institutions

Develop and enhance customer relationships with our suite of marketing tools and prepaid solutions. Deliver next-generation fulfillment with data-driven promotions and end-to-end prepaid solutions that help your business grow.

Tailored Approach

Provide relevant, timely account information in the format your customers want. Our custom document designs, targeted messaging, and research-backed offers encourage retention as you communicate important information with current and potential customers. Segment-of-one marketing and decisioning enable you to communicate the right messages to the right customers across all of your delivery channels.

Electronic Communications

Turn routine account correspondence into customer engagement and campaign opportunities when you communicate via email, mobile devices, and secure web portals. Build stronger, more valuable consumer relationships by providing self-directed electronic communications with eMessengerSM.

Customized Color Documents & Envelopes

Improve readability, response time, and purchase likelihood with rich, vivid documents and inserts. Our full-color documents help customers quickly identify essential information about your products, services, and billing practices. Pair your full-color documents with dynamic, inline IntelliColorTM envelopes.

State-of-the-Art Composition Platform

Manage multi-channel communications across paper, electronic, and mobile devices with our advanced composition platform. Generate cross-selling opportunities and drive customer retention with targeted communications.

Specialized Communications Format

Share important information with all of your customers, including those who are blind or partially sighted. First Data offers secure statement and letter processing services in braille and large print so every customer can easily access and interpret their account information.

Effective Loyalty Solutions

Maximize customer satisfaction through targeted loyalty programs with flexible reward and redemption options. First Data’s loyalty solutions allow you to provide your customers with points and cash rebates across more than five million products and 500 brands. Offer digital rewards for employees and customers via Gyft® Corporate, which presents e-gift cards from more than 200 retailers. Real-time reporting and next-generation fulfillment services help lower your loyalty program expense while gaining valuable insights into your customers.

Customized Promotional and Incentive Programs

Increase brand awareness and customer satisfaction with relevant rewards tailored toward individual and industry shopping habits. When applying for credit cards, consumers are simultaneously pre-screened for relevant offers in seconds. First Data captures consumer information with real-time reporting tools that identify and track trends so you can customize promotional and incentive programs.

Comprehensive Prepaid Program

Make your services accessible for every customer, including those without traditional bank accounts and those who are underbanked. We offer financial institution-branded prepaid cards, comprehensive reporting, and advanced tracking tools that improve the security of your prepaid program.