Consumers Are Rapidly Adopting Online Gifting

The percentage of respondents purchasing e-gift cards rose sharply from 21 percent in 2012 to 36 percent in 2013. The average number of e-gift cards per purchaser skyrocketed as well, nearly doubling from 2.2 to 4.3 cards.

Consumers are rapidly adopting online gifting because of its convenience and “cool factor.” In the past, email was the dominant method for sending an e-gift, but text and social media distribution channels are growing dramatically – quadrupling year-over-year.

Find out more in Five Key Trends Driving Gift Card Success.