EMV® is for Security.
Whether you’re an issuer, merchant or consumer, First Data will provide you with the latest information regarding EMV adoption in the U.S. Through a variety of educational resources, you’ll learn about EMV technology, timelines and decisions - as well as their potential implications.
All set to take EMV chip cards? There's a Clover to get you ready.
From chip cards to business apps from the get-go.
Upgrading never looked so good.
Use your own smartphone or tablet to accept payments.
As your global EMV partner, First Data invites you to work with your business consultant. Ask questions that will help you understand the impact this technology-changing opportunity will have on your business. We’re here to help.
EMV Benefits for Business
The EMV chip cards have already successfully reduced face-to-face fraud around the world – and is now making its way into your customers' wallets. With a "future proof" terminal or peripheral, you can start accepting EMV chip cards now. And, because EMV technology makes payment cards virtually impossible to copy and a PIN can verify the cardholder’s identity, you can significantly reduce the possibility of accepting counterfeit, lost or stolen cards.
Avoid October 2015 liability for fraud
EMV helps prevent the use of counterfeit, lost and stolen cards, as well as reduces skimming attacks at ATMs and the point of sale. Liability for these transferred to merchants in October 2015.
Build trust with your customers
By embracing EMV technology, you’ll be protecting your business from the liability and your customers will feel better than ever about doing business with you.
Security peace of mind
Multiple levels of security means that even in the unlikely event of a data breach, your liability is mitigated.
Accept contactless payment options
First Data solutions are enabled with RFID tap-to-pay sensors which enable you to securely accept Apple Pay and Android Pay at your point of sale.
Get a head start with EMV migration with tutorials and implementation guidance that take advantage of global best practices.
EMV for Merchants
Learn from industry experts about the impact that EMV will have on the point-of-sale environment and how you can prepare now.